{"id":8960,"date":"2021-04-01T13:14:50","date_gmt":"2021-04-01T13:14:50","guid":{"rendered":"https:\/\/aytekinavukatlik.com\/?p=8960"},"modified":"2021-04-01T13:15:04","modified_gmt":"2021-04-01T13:15:04","slug":"yargitay-ictihatlarinda-taninmis-marka","status":"publish","type":"post","link":"https:\/\/aytekinavukatlik.com\/ar\/yargitay-ictihatlarinda-taninmis-marka\/","title":{"rendered":"Yarg\u0131tay \u0130\u00e7tihatlar\u0131nda Tan\u0131nm\u0131\u015f Marka"},"content":{"rendered":"<style type=\"text\/css\" data-type=\"vc_cmsms_shortcodes-custom-css\"><\/style><div id=\"comp-ik1qgy32\" class=\"_1Z_nJ\" data-testid=\"richTextElement\">\n<h2 class=\"font_2\">Yarg\u0131tay \u0130\u00e7tihatlar\u0131nda Tan\u0131nm\u0131\u015f Marka<\/h2>\n<\/div>\n<div id=\"comp-ik1qgy3a\" class=\"_1Z_nJ\" data-testid=\"richTextElement\">\n<p class=\"font_7\">YARGITAY \u0130\u00c7T\u0130HATLARINDA TANINMI\u015e MARKA<\/p>\n<p class=\"font_7\">YARGITAY 11. HUKUK DA\u0130RES\u0130 Esas Numaras\u0131: 2013\/9794 Karar Numaras\u0131: 2013\/14086<\/p>\n<p class=\"font_7\">Karar Tarihi: 02.07.2013 YARGITAY 11. HUKUK DA\u0130RES\u0130 KARARI<\/p>\n<p class=\"font_7\">Taraflar aras\u0131nda g\u00f6r\u00fclen davada Ankara 2. Fikri ve S\u0131na\u00ee Haklar Hukuk Mahkemesi\u2019nce verilen 12.05.2011 tarih ve 2010\/120-2011\/114 say\u0131l\u0131 karar\u0131n Yarg\u0131tayca incelenmesi davac\u0131 vekili taraf\u0131ndan istenmi\u015f ve temyiz dilek\u00e7esinin s\u00fcresi i\u00e7inde verildi\u011fi anla\u015f\u0131lm\u0131\u015f olmakla, dava dosyas\u0131 i\u00e7in Tetkik Hakimi Sonay Demiralp Yava\u015f taraf\u0131ndan d\u00fczenlenen rapor dinlendikten ve yine dosya i\u00e7erisindeki dilek\u00e7e, layihalar, duru\u015fma tutanaklar\u0131 ve t\u00fcm belgeler okunup, incelendikten sonra i\u015fin gere\u011fi g\u00f6r\u00fc\u015f\u00fcl\u00fcp, d\u00fc\u015f\u00fcn\u00fcld\u00fc:<\/p>\n<p class=\"font_7\">KARAR : Davac\u0131 vekili, m\u00fcvekkili \u015firketin 1998\/103490say\u0131l\u0131 29. s\u0131n\u0131f \u00fcr\u00fcnler i\u00e7eren &#8220;PINAR Beyaz+\u015fekil&#8221;, 1998\/13222 say\u0131l\u0131 29 ve 30. s\u0131n\u0131f \u00fcr\u00fcnler i\u00e7eren &#8220;PINAR BEYAZ&#8221;, 1999\/4781 say\u0131l\u0131 29,30 ve 32. s\u0131n\u0131f \u00fcr\u00fcnler i\u00e7eren &#8220;PINAR Beyaz+\u015fekil&#8221;, 2000\/4179 say\u0131l\u0131 29 ve 35. s\u0131n\u0131f \u00fcr\u00fcnler i\u00e7eren &#8220;Beyaz\u0131m&#8221;, 2001\/5921say\u0131l\u0131 29, 30 ve 32. s\u0131n\u0131f \u00fcr\u00fcnler i\u00e7eren &#8220;PINAR BEYAZ&#8221; markalar\u0131n\u0131n sahibi oldu\u011funu, &#8220;PINAR BEYAZ&#8221; markas\u0131n\u0131n TPE taraf\u0131ndan tan\u0131nm\u0131\u015f marka olarak kabul edildi\u011fini, daval\u0131 \u015firketin 2008\/27857 say\u0131l\u0131 29. s\u0131n\u0131f \u00fcr\u00fcnler i\u00e7eren &#8220;AKBEL beyaz\u0131 s\u00fcr\u00fclebilir peynir \u015fekil&#8221; ibareli marka ba\u015fvrusunun Resmi Marka B\u00fclteni&#8217;nde ilan edilmesi \u00fczerine m\u00fcvekkilinin tan\u0131nm\u0131\u015fl\u0131k ve iltibas nedenine dayal\u0131 olarak marka ba\u015fvurusuna itiraz etti\u011fini, itirazlar\u0131n\u0131n nihai olarak TPE Y\u0130DK taraf\u0131ndan reddedildi\u011fini ileri s\u00fcrerek, Y\u0130DK karar\u0131n\u0131n iptali ile markan\u0131n h\u00fck\u00fcms\u00fczl\u00fc\u011f\u00fc ile sicilden terkinine karar verilmesini talep ve dava etmi\u015ftir. Daval\u0131 TPE vekili, Y\u0130DK karar\u0131n\u0131n usul ve yasaya uygun oldu\u011funu savunarak, davan\u0131n reddini istemi\u015ftir. Di\u011fer daval\u0131 vekili, m\u00fcvekkilinin markas\u0131 ile davac\u0131 markas\u0131n\u0131n iltibasa sebebiyet verecek derecede benzer olmad\u0131\u011f\u0131n\u0131, m\u00fcvekkilinin markas\u0131ndaki ay\u0131rt edici unsurun &#8220;Akbel&#8221; s\u00f6zc\u00fc\u011f\u00fc oldu\u011funu, markada yer alan &#8220;Beyaz\u0131&#8221; ibaresinin markasal bir alg\u0131lama yaratmad\u0131\u011f\u0131n\u0131 savunarak, davan\u0131n reddini istemi\u015ftir. Mahkemece, iddia, savunma, benimsenen bilirki\u015fi raporu ve dosya kapsam\u0131na g\u00f6re, davac\u0131n\u0131n &#8220;Beyaz&#8221; ibareli markalar\u0131yla daval\u0131n\u0131n &#8220;AKBEL beyaz\u0131 s\u00fcr\u00fclebilir peynir \u015fekil&#8221; bi\u00e7im ve ibareli ba\u015fvurusu aras\u0131nda bi\u00e7im, d\u00fczenleme ve tertip tarz\u0131 itibariyle g\u00f6rsel, sescil ve anlamsal olarak genel izlenimde ortalama t\u00fcketicileri iltibasa d\u00fc\u015f\u00fcrecek derecede bir benzerlik bulunmad\u0131\u011f\u0131, ba\u015fvuru konusu i\u015faret ile davac\u0131 markalar\u0131 aras\u0131nda i\u015fletmesel ba\u011flant\u0131land\u0131rmay\u0131 tesis eden herhangi bir unsurun s\u00f6z konusu olmad\u0131\u011f\u0131, davac\u0131n\u0131n markalar\u0131n\u0131n &#8220;Beyaz&#8221; ibaresi itibariyle de\u011fil, &#8220;PINAR BEYAZ&#8221; olarak ve b\u00fct\u00fcn bi\u00e7imde kullan\u0131l\u0131p tan\u0131nm\u0131\u015fl\u0131k veya bilinirlik kazand\u0131\u011f\u0131, ba\u015fvuru konusu i\u015farette ise &#8220;AKBEL&#8221; ibaresinin as\u0131l ve ay\u0131rt edici unsur oldu\u011fu, &#8220;beyaz\u0131&#8221; ibaresinin niteleyici bi\u00e7imde kullan\u0131ld\u0131\u011f\u0131, &#8220;Beyaz&#8221; ibaresinin davac\u0131n\u0131n yaratt\u0131\u011f\u0131 orijinal bir s\u00f6zc\u00fck olmad\u0131\u011f\u0131, davac\u0131n\u0131n marka tescillerinden \u00f6nce ba\u015flamak \u00fczere ticari hayatta ve di\u011fer ya\u015fam alanlar\u0131nda s\u0131k kullan\u0131lan bir s\u00f6zc\u00fck oldu\u011fu, bir s\u00f6zc\u00fc\u011f\u00fcn marka olarak tescil ettirilmesinin o s\u00f6zc\u00fck \u00fczerinde davac\u0131ya tekel hakk\u0131 sa\u011flamayaca\u011f\u0131, sadece an\u0131lan s\u00f6zc\u00fc\u011f\u00fc de i\u00e7eren ba\u015fkalar\u0131na ait markalar\u0131n b\u00fct\u00fcn olarak kendi markas\u0131na iltibas yaratmas\u0131 ihtimaline kar\u015f\u0131 korudu\u011fu gerek\u00e7esiyle, davan\u0131n reddine karar verilmi\u015ftir. Karar\u0131, davac\u0131 vekili temyiz etmi\u015ftir. Dava, TPE Y\u0130DK karar\u0131n iptali ve markan\u0131n h\u00fck\u00fcms\u00fczl\u00fc\u011f\u00fc istemine ili\u015fkindir. Mahkemece, dava konusu ba\u015fvuruyu olu\u015fturan &#8220;AKBEL beyaz\u0131 s\u00fcr\u00fclebilir peynir&#8221; ibaresinde yar alan &#8220;Beyaz&#8221; kelimesi markan\u0131n bir b\u00fct\u00fcn olarak b\u0131rakt\u0131\u011f\u0131 izlenim itibariyle davac\u0131 ad\u0131na tescilli &#8220;P\u0131nar Beyaz&#8221; as\u0131l unsurlu markalar ile 556 say\u0131l\u0131 KHK 8\/1-b bendi anlam\u0131nda iltibas tehlikesine yol a\u00e7mayaca\u011f\u0131 g\u00f6r\u00fc\u015f\u00fc benimsenmi\u015ftir. Oysa, Dairemizin yerle\u015fik kararlar\u0131nda da belirtildi\u011fi \u00fczere ( 20.09.2001 tarih 2001\/4623 E- 2001\/6954 K, 31.03.2008 tarih 2007\/2336 E- 2008\/4155 K ), davac\u0131 markalar\u0131nda yer alan &#8220;Beyaz&#8221; ibaresi markan\u0131n tali unsuru olmay\u0131p as\u0131l unsuru durumundad\u0131r. Bunun yan\u0131nda, dava konusu ba\u015fvurudaki &#8220;Beyaz&#8221; ibaresinin tertip tarz\u0131 itibariyle de, davac\u0131 markalar\u0131na benzer \u015fekilde yaz\u0131l\u0131 oldu\u011fu anla\u015f\u0131ld\u0131\u011f\u0131ndan, davac\u0131 ad\u0131na daha \u00f6nceki tarihte tescilli &#8220;Beyaz&#8221; as\u0131l unsurlu markalar ile 556 say\u0131l\u0131 KHK&#8217;n\u0131n 8\/1-b bendi anlam\u0131nda iltibas tehlikesine sebebiyet verilece\u011fi dikkate al\u0131nmas\u0131 gerekirken yaz\u0131l\u0131 gerek\u00e7eyle, davan\u0131n reddi do\u011fru g\u00f6r\u00fclmemi\u015f, karar\u0131n davac\u0131 yarar\u0131na bozulmas\u0131 gerekmi\u015ftir. SONU\u00c7 : Yukar\u0131da a\u00e7\u0131klanan nedenlerle davac\u0131 vekilinin temyiz itiraz\u0131n\u0131n kabul\u00fc ile karar\u0131n davac\u0131 yarar\u0131na BOZULMASINA, \u00f6dedi\u011fi temyiz pe\u015fin harc\u0131n iste\u011fi halinde temyiz edene iadesine, 02.07.2013 tarihinde oybirli\u011fiyle karar verildi.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Yarg\u0131tay \u0130\u00e7tihatlar\u0131nda Tan\u0131nm\u0131\u015f Marka YARGITAY \u0130\u00c7T\u0130HATLARINDA TANINMI\u015e MARKA YARGITAY 11. HUKUK DA\u0130RES\u0130 Esas Numaras\u0131: 2013\/9794 Karar Numaras\u0131: 2013\/14086 Karar Tarihi: 02.07.2013 YARGITAY 11. HUKUK DA\u0130RES\u0130 KARARI Taraflar aras\u0131nda g\u00f6r\u00fclen davada Ankara 2. Fikri ve S\u0131na\u00ee Haklar Hukuk Mahkemesi\u2019nce verilen 12.05.2011 tarih ve 2010\/120-2011\/114 say\u0131l\u0131 karar\u0131n Yarg\u0131tayca incelenmesi davac\u0131 vekili taraf\u0131ndan istenmi\u015f ve temyiz dilek\u00e7esinin s\u00fcresi&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yarg\u0131tay \u0130\u00e7tihatlar\u0131nda Tan\u0131nm\u0131\u015f Marka - Aytekin Hukuk<\/title>\n<link rel=\"canonical\" href=\"https:\/\/aytekinavukatlik.com\/ar\/yargitay-ictihatlarinda-taninmis-marka\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yarg\u0131tay \u0130\u00e7tihatlar\u0131nda Tan\u0131nm\u0131\u015f Marka - Aytekin Hukuk\" \/>\n<meta property=\"og:description\" content=\"Yarg\u0131tay \u0130\u00e7tihatlar\u0131nda Tan\u0131nm\u0131\u015f Marka YARGITAY \u0130\u00c7T\u0130HATLARINDA TANINMI\u015e MARKA YARGITAY 11. 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